Performance · Retainer
The machine running. Every month.
Google Ads, SEO, GEO, AI, and data. With someone watching closely what comes in, what converts, and what to change next cycle.
It's not an ad package. It's continuous growth.
Hiring Performance isn't buying a channel. It's buying clarity: what works, what to cut, what to scale. No vanity reports. No disappearing after setup.
ciclo mensal · ilustrativo
01
Olhar
02
Cortar
03
Escalar
What's included
Five fronts. One contract.
Ads
Google Ads with clear intent. Not empty traffic.
A campaign starts when there's a business question behind it: who do you want at the door, and what should that person do. Setup isn't delivery. Delivery is next month being better than this one.
- Search and demand with purpose, not vanity volume
- Ongoing bid, creative, and messaging adjustments
- Honest reading of cost per opportunity
Caso · Ouro de Joias
Ads for immediate intent, alongside SEO and GEO. The full machine, not an isolated channel.
SEO
Authority that lasts. Not just keyword ranking.
SEO here isn't a 2018 checklist. It's making your business findable by people already searching. With a site, content, and signals that hold up over time, not just this week's algorithm.
- Structure and content serving real search behavior
- Local and category authority, when it makes sense
- Tracking what rises, what stalls, and what to cut
Caso · Glass & CO
From a site almost nobody found to the top of results in Rio.
GEO
Presence in AI answers. The second search arena.
Classic Google and AI answers are not the same game. GEO is the work of showing up when your customer asks ChatGPT, Google AI, or Perplexity. And the answer already comes with a name.
- Mapping what customers ask AIs
- Trust signals that models actually cite
- Measurement with purpose. No made-up trend metrics
Caso · Ouro de Joias
1st place in the Google AI answer for gold appraisal search in Barra da Tijuca.
AI
A tool with purpose. Not a magic formula.
AI comes in where it speeds up a decision or execution. Classification, drafts, volume reading. It doesn't come in as a badge on the hero, or as a promise of automatic leads. Who decides what goes live is still a person.
- Used within the process, not as a standalone product
- Output reviewed before publishing
- Honest refusal when the tool doesn't improve the decision
Data
Dashboards and meetings with decisions. Not status updates.
Every month we look at what came in, what went out, and what changes. Reports that don't answer a question don't make the cut. Numbers that aren't flattering show up anyway.
- Clear view of source, cost, and opportunity
- Testing and scaling based on what already worked
- Close follow-up, not an abandoned package
Caso · Cerveja Canil
Integrated presence across Ads, SEO, and GEO. Growth with clarity about what works.
O que entra no contrato mensal
Visitas
+72%
Martinelli · tráfego orgânico
Leads
+5.676
Glass & CO
ROI
+20%
Glass & CO · faturamento
How the cycle works
Every month the work gets a little better, because it learns.
A retainer isn't an automatic invoice. It's a cycle: look at the numbers, cut what's not working, scale what is, test what we don't know yet. No guaranteed sales promises. With a promise of clarity.
Who it's for. And who it's not.
It makes sense if
- You want continuous growth, not a project with an end date
- You're willing to look at numbers every month, even when they're not flattering
- You have (or will have) a base to convert what we attract
It doesn't make sense if
- You just want a site and goodbye. That's Creation
- You expect AI magic or guaranteed sales in month one
- You don't have someone to handle what comes in
The other front
Creation
The part that builds. Branding, site, e-commerce, UX, automation. The solid foundation on which growth happens.
See Creation →Frequently asked questions
Questions we hear every week.
SEO optimizes your site to appear in classic Google results. GEO (Generative Engine Optimization) optimizes for AI answers (ChatGPT, Perplexity, Google AI Overviews, Claude). We do both together because today people search in both places.
Both. Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Instagram, Facebook). The choice depends on where your audience is and what makes sense for your conversion.
Our own dashboard pulling data from GA4, Google Ads, Meta, and Search Console in real time. Every month there's a clear report with what worked, what didn't, and the next step.
Depends on the sector and objective. Generally, to have statistically relevant data, the monthly media minimum starts at €500-€1,000 (Portugal/EU) or R$3,000-R$5,000 (Brazil). Consultancy is separate.
Yes, and it's a critical part of the work. Having paid traffic landing on a bad page is throwing money away. We optimize based on data, not guesswork.
First useful data in 2-4 weeks. Full optimization (high Quality Score, consistent ROAS) takes 2-3 months of algorithm learning with stable investment.
Then we need strategy. Two fronts: classic SEO to gain ground where they're weak, and GEO to show up in new channels (AI) where nobody dominates yet. It's a long game but defensible.
Fixed monthly contract. We don't do "pay per lead" because it distorts strategy (the incentive becomes volume, not quality). Our model aligns your results with our work, without wrong pressure.